I think the entire “save the earth” movement is positioned wrongly. Regardless of what we as humans do on earth, this large rock will still be spinning. The earth is indifferent to our actions, good or bad. We are not trying to save the earth as much as preserve our exisiting climate.

We are a selfish people and our efforts to market going “green” or even “less” should reflect that. We can’t expect everyone to be concerened for others, but we can guarantee people will respond to something that impacts on personal level.

jakoblodwick:

I agree with some of the aims of the Green movement, but not the overall goal of prioritizing the health of the Earth while disingenuously ignoring the importance of human health & happiness.

I think the word “Less” gets the point across with less convolution, and, if held as a value, would result in the achievement of many Green values anyway.